Strategic Communications in Healthcare
Building Trust, Reputation, and Impact
This textbook combines innovative approaches to healthcare communicationwith the principles that drive effectiveness, influence, and results.
Description
Strategic Communications in Healthcare: Building Trust, Reputation and Impact is a landmark textbook that combines innovative approaches to communication with the enduring principles that drive effectiveness, influence, and results. Drawing on the real-world expertise of nationally recognized leaders Rose Glenn and David Jarrard—along with a who’s who of senior healthcare communicators and educators—this hands-on guide brings together trust-building, messaging, crisis response, culture, brand, patient experience, research, measurement, AI, and more foundational elements into a cohesive framework for students and professionals alike.
Rose Glenn brings four decades of healthcare experience, including nearly 30 years in the C-suite counseling and coaching senior executives. She has led transformational change across strategy, structure and culture with deep expertise in brand strategy, executive and internal communications, media relations, issues management, and digital engagement. Today, Glenn is president of Rose Glenn & Associates, a strategic communications, branding and coaching firm, and serves of counsel for the strategic communications and change management firm Jarrard Inc. She is also an instructor in the Department of Communication & Media at the University of Michigan, where she was a 2021 finalist for the Golden Apple Award recognizing exceptional faculty.
As co-founding partner and executive chairman of Jarrard Inc., David Jarrard has a national reputation for helping healthcare systems and health services companies use their public and political strengths to succeed in high-stakes moments. For nearly 40 years, he has advised healthcare leaders and boards on mergers and acquisitions, organizational restructurings, crisis communications, complex issue management and strategic positioning opportunities—while shaping his own firm into one of the nation’s leading strategic communications consultancies for healthcare.