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A working scholar has precious little time to apply to attracting readers for a new book. But also can’t afford not to. The middle ground is, as Plutarch would say, to promote wisely and well, utilizing available resources for the best and strongest use of already overtaxed time. Please join us on Tuesday, April 9, as we welcome to campus Kevin Smokler, a noted expert on the relationship between new technologies and traditional publishing. He will discuss how to:

  • promote your book smarter,
  • reach a wider audience,
  • extend the life of your scholarship,
  • use social media,
  • measure success, and
  • develop your readership

–all while maintaining focus on time-saving efficiency.

Kevin Smokler is the author of “Practical Classics: 50 Reasons to Reread 50 Books you Haven’t Touched Since High School” (Prometheus Books, 2013). He has lectured on the subject at universities and conferences throughout North America. His writings have appeared in the LA Times, the San Francisco Chronicle, Publishers Weekly, Fast Company, The Believer, and on NPR.

Workshop details:
Tuesday, April 9, 2013
10:00AM – 12:00PM
Welker Room, Michigan Union

To register, please contact Rebecca Sestili, our Author Publisher Liaison, at

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